WHAT IS ÀSE?

In the Yorùbá language, ÀṢẸ means power, command, and authority.

It is the intrinsic life force energy within every one of us—the essence that fuels our ability to create and manifest. Through our words, actions, and thoughts, ÀṢẸ can be amplified or diminished, reminding us of the profound impact of our intentions.

With ÀṢẸ, we speak things into existence. It’s a declaration, channeled with confidence, intention, and passion—never quiet, always powerful.

Passed down from ancestors through generations, ÀṢẸ flows to you, and through you, to those who come after.

This limited-release hoodie serves as a reminder that we are the embodiment of ÀṢẸ— the power to shape our lives through patience, sacrifice, clarity, guidance, and love.

Designed as a high-quality piece meant to stand the test of time, it draws inspiration from cherished items passed down, like vintage photos, aṣọ òkè, lace, and jewelry.

The ÀṢẸ hoodie is a modern take on a cultural heirloom - a statement of meaning and connection.